White Studios recently unveiled its latest collection, ‘Zoi,’ a tribute to the vibrant and timeless Warli art form. As the name suggests, White Studios embodies purity and uniqueness, merging art with design, aesthetics, and experience. The synergy between the designers and traditional artisans, or ‘ustaads,’ is what makes White Studios’ pieces truly exceptional. Each collection, including the latest Zoi collection, draws inspiration from various traditional crafts, historical art styles, and contemporary shapes.
The White Studios Zoi collection is more than just a series of furniture pieces; it is a narrative waiting to unfold. This collection is a celebration of life, inspired by the lively essence of the Maharashtrian Warli art form. With 16 distinct artifacts, the Zoi collection features a diverse range of items. These include accent chairs, loungers, side tables, center tables, floor lamps, serve ware, and decorative pieces. The pieces in the White Studios Zoi collection do not always conform to conventional definitions of chairs, tables, or lamps, embodying the essence of uniqueness and thoughtful design.
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Zoi coalesces traditional Warli elements with iconic silhouettes, creating a maximalist cavern from afar that simplifies upon closer inspection. Each product further reveals the beauty of straight lines, circles, and triangles, deeply rooted in every design. The form of each product was designed with the revival of iconic silhouettes in mind. It further visualizes Warli in a modern way with contemporary colors, materials, and finishes.
– Gitesh Mehra, founder of White Studios
The White Studios Zoi collection is a testament to the brand’s innovative approach to product design. It further blends traditional Warli art with contemporary aesthetics. Each piece is a celebration of life, crafted with a thoughtful blend of traditional craftsmanship and modern design principles.
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