Spearheaded by Rakhee Bedi and Shobhit Kumar, RSDA was founded in 2003. RSDA has successfully designed and built a diverse range of architectural and interior design projects across varied typologies such as Residential, Hospitality, Wellness and Salons. With a constant quest to learn and evolve with each project, their practice and skills deliver an enduring level of excellence from conception to completion. Spokesperson Shobhit Kumar talks about their journey, design experimentation and philosophy of their studio.
Striving ahead energetically, the studio embraces the challenge of each project, questioning assumptions and testing solutions, until we find a bespoke optimal outcome that is suited to each client, exclusively.
Please familiarize us with your design studio. What are your aspirations that influenced you to take up this profession?
RSDA is a multi-disciplinary design firm that delivers strategic architecture and interior design services pan-India. At RSDA, we strive to nurture and develop projects across diverse scales and contextuality, to enhance and achieve holistic design solutions with complementary details. We understand the client, their commercial objectives and the risks that must be optimized to successfully bring the projects to fruition. Striving ahead energetically, the studio embraces the challenge of each project, questioning assumptions and testing solutions, until we find a bespoke optimal outcome that is suited to each client, exclusively.
“The team who designs it is the team who makes it.” How has a turnkey business model benefited for your practice?
There has long been a schism between the design and construction of buildings, compromising building quality, blowing budgets and dragging out schedules. Architect led design and building services offer a solution that benefits the client by making the design and construction process more inclusive. Macrocosm helps bridge the gap between the client and the design by becoming the execution channel through which design becomes a reality – The team that designs it is the team that makes it!!
How has your artistic ethos flared your architectural design approach? What influences or inspires your art pieces?
The field of architecture and art is an experience of sorts. We express emotions through creating artworks or designing spaces. Both are a practice derived from our historical past and augmented for the future, impactful enough to make history among people.
Art pushes me to think deeper and engage more in design solutions. Like art, architectural practice enables me to think of various textures and finishes incorporated into a space. Inspiration for me can arise from anywhere; it can be from my day to day activities like reading or anything that catches my eye. On fewer occasions, it can be from my dreams as well!
Among the vast range of projects under your belt, which project or typology best describes your design philosophy?
Residential projects have always been a priority for us as it allows us to offer a lot more than designed spaces to the client. For instance, let’s normalize affordable luxury. Clients shouldn’t have to shy away from sharing their estimated budget. As designers, after a thorough analysis, we offer the best available options in that stipulated budget that will align with the client’s needs. Luxury today doesn’t necessarily mean plush and expensive; luxury is an experience, an upliftment from the current status.
Art pushes me to think deeper and engage more in design solutions. Like art, architectural practice enables me to think of various textures and finishes incorporated into a space.
How has the ongoing pandemic affected the architectural industry? Has the pandemic brought about a change in architecture and interior design goals?
The pandemic has forced us to retreat indoors and rethink our way of living. It altered lives. Humans struggle to adapt to the new realities of social distancing, remote working, and strict safety measures. With safety and hygiene being the top priority, we as architects should reinterpret our design methodologies and propose designs that are mindful of one’s relationship between indoors and outdoors and can promote physical and mental well-being of the person.
What are the future endeavours for you in terms of the design process, upcoming projects and initiatives taken that we should look forward to?
Being associated with the salon industry for quite some time and with upcoming projects, we have been exploring the concept of sustainability in retail design. In terms of our workspaces, we have shifted from CAD to BIM software. This allows us to extensively analyse our designs and note the error points that may have been missed.
RSDA
Visit: rsda.in
E-mail: info@rsda.in
Contact: (0124) 235 8820
Looks Salon, Ardee Mall, Gurgaon follows a turnkey business model. 
Interiors of Looks Salon. 
Art piece by Shobhit Kumar. 
Art piece by Shobhit Kumar. 
Art piece by Shobhit Kumar. 
Art piece by Shobhit Kumar. Contemporary Villa by RSDA. Affordable luxurious residential project. 
Affordable luxurious residential villas. Looks Salon at AIPL Joy Street, Gurgaon. Upcoming Salon project in Gurgaon.
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