Ultraconfidentiel Design has conceptualised and designed the Gurgaon-based fashion studio – Amazon BLINK. The studio has been designed to boost the creativity and interactions between all generations of fashion designers. Spread over an area of 44,000 sq. ft. in Vipul Agora, the studio was a challenge for the designers being the first project of its kind. The Amazon BLINK office is a contemporary studio with a touch of Indian traditions as per requirements to create its own identity.
‘A rustic and industrial look with a subtle glimpse of Indian fashion’, the theme could not be more apt for a fashion studio located in Delhi, a land of rich history, diverse culture, and traditions. The design incorporates over 14 on-body bays including a merchandise coordination area, a production room, an editorial bay, a large office space, an operation area, and a reception area that can unfold itself for large gatherings, corporate meets and other events.
The Amazon BLINK office is a contemporary studio with a touch of Indian traditions as per requirements to create its own identity.
Indian traditions have been revisited by blending them with a modern design approach to add uniqueness to the studio. The notion behind the design was not only to depict ‘fashion’ but also the essence of India, as seen in different elements of the studio. Components like the Mughal Jaali have been re-invented and customized for the project. The washed-out red micro-concrete flooring will remind the user of the sandstone used in the Indian sub-continent giving a local touch to the space. The details have been carefully designed to tell a story, even the minute elements like phone booths play a crucial part in showing the cultural diversity of India.
To boost the creativity and interactions between all generations of fashion designers, open spaces and collaborative areas have been incorporated to enhance the energy in the space. The curtains in the photoshoot area have been seamlessly merged with the flooring to create an illusion of continuity.
A non-functional bare space has been merged with the cafeteria. The natural green wall transforms the area into a pleasant common area for the employees to relax.
The project is a subtle blend between the industrial environment and a delicate local touch from Indian culture.
Contact: +91 11 2651 9133
Photo Credits: Kapill Kamra
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