B&B Italia, the world leader in the contemporary furnishing sector, launches a new modular sofa system – the iconic Camaleonda seating system. Designed by celebrated Italian architect Mario Bellini, it features a playful form with delightfully rounded contours. It is available at Scala Home, a destination for exclusive furniture in New Delhi.
The new Camaleonda collection retains all the elements that have made it a contemporary classic. The expansive seat module, together with the backrest and the armrest, remain faithful to the original project. In fact, the original cutting pattern was used for the new edition. The generous polyurethane padding that forms the characteristic capitonné design remains unchanged. The sofa, still manufactured with the innovative system created by Bellini in 1970, defines the characteristic look and modularity.
Its various configurable elements make it highly modular. The modules can be unhooked and recombined at will. This thus allows the sofa to adapt to an evolving taste and the specific needs of its owners. The seats, backrests and armrests can be arranged to redesign spaces.
“Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There are infinite number of possible configurations,” says Bellini.
With its sumptuous proportions, it offers an invitation for conviviality, while its modularity makes it ideal for compact spaces as well. Its padding has been thoroughly updated too, making it even more comfortable than the original version. Camaleonda can also be covered with B&B Italia’s entire textile and leather collection. While allowing for so much flexibility and modularity, it still maintains its peculiar and unique identity.
About the Brands
B&B Italia
Established in 1966 by the visionary Piero Ambroglio Busnelli, B&B Italia has built its success on the ability to represent contemporary culture through design and to anticipate trends, constantly seeking to respond to changes in taste and lifestyles. The group aims to create the most innovative, iconic and timeless pieces of design furniture in order to inspire people around the globe. It employs the power of the best creative minds, unparalleled R&D and industrial know-how in its endeavour. Adding to this to the enviable made-in-Italy quality makes B&B Italia one of the world’s premier design companies.
Scala Home
Over the past 25 years, Scala Home is bringing depth into contemporary design by collaborating design sensibilities that are modern yet detailed. They have a comprehensive collection of Italian brands which they represent in India like B&B Italia, Flos, Frigerio, Luceplan, and Laurameroni Design Collection to name a few.
They work with various architects and interior designers in order to give their clientele a unique shopping experience. Scala Home curates bespoke interiors and collates the design process and are also involved with all aspects from lighting to furniture design.
Email: dhwani@scalahome.in
Contact: +91 8586000608
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