How to get your products specified in new construction projects?

Sakshi Agrawal Apr 27, 2023 0

As India’s most comprehensive construction market intelligence solutions provider, Biltrax Construction Data understands the importance of getting your products specified in new construction projects. This is a critical aspect of the construction industry, as it can greatly impact the success of your business. In this article, we will provide you with five key points to consider when trying to get your products specified in new construction projects. Additionally, we will highlight how Biltrax Construction Data can assist in this process, and provide insight on the importance of using construction data to your advantage. 

Understand the Project Specifications

To get your products specified in new construction projects, you need to understand the project specifications. This means reviewing the blueprints, drawings, and other project documents to determine what products are required. Understanding the specifications allows you to determine if your product is a good fit for the project and if it meets the necessary requirements. If your product does not meet the requirements, you will need to find a way to modify it or offer an alternative that meets the specifications.

Establish Relationships with Architects and Engineers

Establishing relationships with architects and engineers is crucial in getting your products specified in new construction projects. These professionals are the ones who create the project specifications, and they are the decision-makers when it comes to product selection. By building relationships with these professionals, you can showcase your products and demonstrate how they can benefit their projects. This can lead to your products being specified in future projects.

Provide Product Education and Training

Providing education and training on your products is a great way to increase their chances of being specified in new construction projects. This can be done through webinars, seminars, or on-site training sessions. By educating architects and engineers on the benefits and features of your products, you can increase their knowledge and confidence in using them. This can lead to increased usage and more opportunities for your products to be specified in new projects.

Offer Competitive Pricing and Incentives

Offering competitive pricing and incentives is another way to increase the likelihood of your products being specified in new construction projects. By offering discounts, rebates, or other incentives, you can make your products more attractive to architects and engineers. This can lead to increased usage and more opportunities for your products to be specified in new projects. Additionally, by offering competitive pricing, you can ensure that your products are not overlooked due to cost.

Utilize Construction Data

Utilizing construction data is essential in getting your products specified in new construction projects. By analyzing construction data, you can identify upcoming projects, track market trends, and target specific regions or industries. This can help you better understand the market and make informed decisions about product development and marketing. Biltrax Construction Data can assist in this process by providing access to comprehensive construction data, including project information, tender notices, and market analysis.

How Biltrax Construction Data Can Help

Biltrax Construction Data can help you get your products specified in new construction projects by providing access to comprehensive construction data. Our platform allows you to search for and analyze project data, track market trends, and identify potential opportunities. Additionally, our team of construction experts can provide personalized support and guidance to help you navigate the construction industry and make informed decisions.

  • Track Projects & Companies – From Conception to Completion & Everything in Between!
  • Prioritise Opportunities – Using our Data, Insights & Analytics
  • Connect with the Right Professionals – For Specification & Sales Opportunities
  • Know Where You’re Specified – Increase your Specification Success Rate
  • Strategize Scaling your Business- Based on Forecasted Construction Volumes

Contact us today to learn more about how we can help you succeed in the construction industry.


Biltrax Construction Data is tracking 23,000+ projects on their technology platform for their clients.

Get exclusive access to upcoming projects in India with actionable insights and gain a competitive advantage for your products in the Indian Construction Market.

Visit www.biltrax.com or email us at contact@biltrax.com to become a subscriber and generate leads.

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