Where abstract artistry meets natural radiance
Located in the bustling city of Jaipur, India, Understorey, the bespoke rug atelier, launched its First Light Collection within the esteemed premises of SN Kapoor Exports. With a rich history dating back to 1916, the atelier was founded with a clear vision by a family legacy spanning four generations. The firm aims to bring the subtle luxury and unparalleled quality of handmade bespoke rugs into Indian homes.
The intricate craft of rug-making comes to life through a workforce of 3,500 craftsmen, forming a tightly-knit collective that has developed and flourished for over a century. Loyalty further reverberates through the generations, with stories of weavers passing down skills from grandfather to father to grandson.
Empowering Communities through Ethical Luxury
Empowering communities lies at the heart of the mission. The atelier’s processes are designed to create opportunities and sustain livelihoods. The commitment to ethical luxury extends to empowering women in sheep herding. It further weaves communities, contributing to collective development and cultural preservation.
The creation of rugs within the First Light Collection is a collaborative effort that spans various stages. The community is integral to the process, from herders and rearers to dyers and weavers. With over 1200 looms, the atelier stands rooted in the collective wisdom of Jaipur’s centuries-old weaving legacy.
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The designs embody a fusion of tradition and innovation. Each rug in the First Light Collection uniquely reflects the owner’s style and personality. This is achieved by continuous experimentation with textures, finishes, and material combinations. The emphasis is on celebrating the handmade, as well as carving out a space for craftsmanship in the modern world.
Approaching the dyeing process with a commitment to ethical and sustainable practices, the atelier operates a zero-waste, zero-emissions dyeing plant. It reflects a dedication to environmental sustainability. This circular economy approach challenges the narrative of fast-paced consumerism. It further positions the rugs of the First Light Collection as heirlooms to be cherished and passed down through generations.
The First Light Collection
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Transitioning to the remarkable First Light Collection, Understorey introduces a harmonious blend of abstract modern designs and the finest hand-carded yarn. Thus, resulting in a mesmerizing interplay of natural abrash and rich texture. This collection draws inspiration from the ethereal first light of dawn. This represents a fresh and distinctive warm palette that infuses any space with an inviting radiance.
Meticulously crafted with unwavering attention to detail, each rug within the First Light Collection narrates a tale of artistic finesse and innovation. The utilization of hand-carded yarn imparts an authentic touch, evoking a tactile and organic sensation reminiscent of nature’s elegance. The abstract modern designs embody the fusion of tradition and contemporary aesthetics. It further serves as a true testament to the evolution of design.
Just as the dawn’s first light heralds a sense of rejuvenation and optimism, these rugs imbue your surroundings with renewed vitality and comfort.
Understorey
Visit: www.understorey.in
Instagram: https://www.instagram.com/understoreyrugs/?hl=en
LinkedIn: https://www.linkedin.com/company/understoreyrugs/mycompany
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