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The House of Things acquires Moavi Design which is a home-grown brand whose design sensibilities are anchored in craftsmanship.
The House of Things (THOT), a unique, curated online destination to discover and shop for luxury interior products, has acquired Moavi Design, known for its bespoke hand embroideries that give an exclusive touch to home linen and textiles, for an undisclosed sum. The acquisition allows THOT to offer to its discerning customers unmatched luxury textiles, enhancing its current lifestyle collection, while also giving a perfect home to Moavi Design created to revive the country’s lost and struggling handicrafts, and targeted a global audience.
The Process of Acquisition
Astha Khetan, Founder of THOT, chanced upon Moavi Design at Maison & Objet Paris, in France on one of her travels. While Astha has always believed in the idea of India having the potential to be a forward-thinking design destination, Moavi Design Founder Kavita Grewal Badsra had products made out of India that had caught the fancy of international audiences. For both Astha and Kavita, this was the starting of a years-long business relationship.
As part of the design acquisition, THOT gets access to the entire library of embroideries created by Moavi and makes derivative works out of the exquisite designs. Apart from this, Kavita will work to set up a design team in Udaipur that THOT can continue to utilize for developing more products. There is also a distinct possibility for Kavita to continue working with Astha towards the international expansion of THOT.
About Astha Khetan
Astha, the brain behind THOT, studied Marketing in the UK. She worked for a London-based digital media agency before moving to Mumbai for an FMCG stint at Unilever. Kavita, a Textile Designer from NIFT-Delhi, founded Moavi Design in 2013. Moavi Design has an objective of exposing India’s hand embroidery techniques to the world in a contemporary setting.
Right from the get-go, there were synergies in what Moavi made, and their employment in THOT’s products, enhancing their beauty. That the two founders were within a road trip distance of each other, and met some 6,000 kilometres from home is a lucky coincidence.
And both of them are passionate about artisan-made products that touch lives by practising fair trade and sustainability, the acquisition is a win-win for them.
The House of Things is a curated online destination to discover and shop for luxury interior products and solutions. With a passion for authentic and thoughtfully curated design, they showcase what a home could be. With over 200 brands culled from a meticulous selection across distinguished design houses, designers and artists from all over the world, their from furniture to lighting, homeware to textiles, curios to art, and more offerings range. Some of the prominent brands in their roster include Mousarri’s, Duffy London, Ritu Kumar, Versace, Ecru, Paul Matter, Klove Studio, to name a few. From sourcing unique pieces from brands to shipping across India, they are now servicing 150 countries across the globe.
The House of Things wants to promote India, not just as a crafts hub. It wants to promote India as a forward-thinking design destination. It also wants to promote India as an integrated platform for heritage crafts and niche design from all parts of the world.
Their services such as Concierge, B2B, and Interior solutions make their portfolio dynamic and resourceful. Rare, a private label, dedicates itself to desirable collectables hand-picked by their curatorial team from across the globe.
About Moavi Design
Kavita Grewal Badsra founded textiles a Moavi Design in 2013. Moavi Design has an objective to bring India’s rich and hand embroidery techniques generations of knowledge to the contemporary world. Skilled artisans with these techniques help create stunning designs for Moavi. Every piece is a work of art and a labour of love! Moavi Design is passionate about saving the art as much as the artisan. The company is known to keep fair trade and sustainability principles on the forefront for all of their collections.
Kavita, after finishing Masters in Textiles from NIFT and Delhi worked in the textile export industry for over a decade. She designed for companies like Pottery Barn, West Elm, Restoration Hardware, Macy’s, Jonathan Adler to name a few.
Moavi Design has catered to a client roster spanning six continents. It has been showcased at L and Moavi products have liberty London, Harrods, Avoca Ireland, ABC Carpet and Home, Iosis France, Pierre Frey, One Fifteen, Merci Paris, Westwing France, and many more.